Subscribed
The Subscribed event must be pushed to the digitalData.events array when the server responds with a message about a successful user newsletter subscription.
The user might subscribe to the newsletter in different fields or campaigns, for example in the footer, in a pop-up window, etc., he might also subscribe to different types of newsletter mediums, for example: email, phone.
From the site code / when using AJAX
Simple example:
digitalData.events.push({
name: 'Subscribed',
user: {
email: '[email protected]',
}
});
Extended example:
digitalData.events.push({
category: 'Subscription',
name: 'Subscribed',
user: {
firstName: 'Name',
email: '[email protected]', //depends on the subscription medium
phone: '+79161110022', //depends on the subscription medium
subscriptions: [
{
type: 'email', //channel
topic: 'News' //theme
},
{
type: 'email',
topic: 'Discounts'
},
{
type: 'sms',
topic: 'Seasonal sale'
}
],
},
campaign: { //This object is necessary to track the field or campaign where the user subscribed
id: '1233214', //optional field
name: 'Footer subscription'
}
});
From the SegmentStream interface
The Subscribed event can not be created from the built-in SegmentStream triggers. The event must be added from the site code.
Required by the following integrations:
- Criteo
- Retail Rocket
- Driveback
- Sociomantic
- Mindbox